BIO-COLLAGEN
3 Pronged Approach
1 NPD SHOOT
NPD Shoot, this is where we develop then shoot the core vibe of the product. This is mainly functional, working collaboratively across multiple teams including VM, Design, Sales, PD, and Marketing to ensure we have all aspects covered. Creating the foundations of the world in which the product lives.
2 Campaign shoot
At this stage the concept is executed. More creative freedom to communicate the product and bring the personality of the product to life. This is used across social, in-store creative, and marketing materials across all touch points. Building on the world in which the product lives.
3 VFX TREATMENT
Utilising VFX to bring the creative to life, working with a studio to produce additional assets which give the campaign another dimension. Polishing off the world in which the product lives.
The Asset bank
Below is a select collection of assets created including video and statics.
