BYOMA REFRESH

A pink bottle of BYOMA Brightening Toner with a yellow background.

The Problem

A yellow bottle of BYOMA creamy jelly cleanser with orange text, standing on a blue shelf against a blue background.
Purple bottle of BYOMA Hydrating Recovery Oil with dropper applicator against yellow background.

BYOMA being such a young brand needed a new visual identity with assets beginning to feel stale, particularly with legacy products. The older assets (Left) were inconsistent and gave off a childlike feel to the products which does not represent the brands efficacy and science-backed products.

The Solution

There are 3 key areas for improvement:

  1. Lighting

  2. Styling

  3. Dynamicism

1.

LIGHTING

Photography equipment setup includes a large monitor, a boom arm with a device attached, and various electronic components in a studio or workspace.
Photography studio setup with two softbox lights, a camera on a tripod, and a backdrop in a room with server racks in the background.

More directional, intentional light creates depth, separates the subject from the background, and reveals texture and form in a way flat light simply can’t. Dynamic lighting introduces contrast and hierarchy, giving the viewer’s eye a clear place to land and a reason to stay.

2.

STYLING

Some of the most compelling textures come from letting go of perfection and embracing a bit of chaos on set. Being dynamic; pouring, spraying, layering, and reacting in the moment, creates organic textures that feel lived-in and real rather than manufactured. That controlled chaos introduces energy and unpredictability, giving the image character and helping the product stand out with a sense of movement and authenticity.

Close-up of a hand holding a syringe with white cream, positioned above a pink bottle of BYOMA Hydrating Milky Moisturizer, with a pink background.

3.

DYNAMICISM

A person pouring yellow liquid medicine from a bottle into a medical device with tubes, on a black stand, with a yellow wall in the background.
A bottle of BYOMA oil cleanser tilted with oil dripping from it against a yellow background.
A person pours liquid from a clear measuring cup into an orange device mounted on a tripod, with a pink background and studio lighting setup.
Two pink bottles of BYOMA hydrating milky toner surrounded by splashes of liquid on a light blue background.

Strong product images come from the collaboration between lighting and styling, especially when texture is involved. Working closely with a product stylist allows you to shape light around materials, surfaces, and details so textures read with intention rather than distraction. When lighting and styling are aligned, texture becomes a storytelling tool that adds depth, realism, and tactile appeal to the image.

The RESULTS

These are just a few of the images produced. You can see more in the archive.

Pink bottle of BYOMA moisturizing gel-cream on pink surface with pink background.
A pink BYOMA skincare product bottle with water droplets on it, floating against a pink background.
Two pink bottles of Byoma skincare products placed on a pink surface with a pink background, one standing upright and the other lying horizontally with a liquid pouring from the top.
Two blue bottles of BYOMA hydrating serum with white caps and drips of serum on the bottles, hanging in mid-air against a light blue background.