PROJECTS

Pink packaging of BYOMA moisturizing gel-cream with dollops of cream on the front, set against a pink background.

BYOMA: PRODUCT REFRESH

BYOMA: PRODUCT REFRESH

Featured

A pink bottle of BYOMA moisturizing gel-cream standing upright on a pink surface against a pink background.

My role: PRODUCTION/CREATIVE DIRECTION

(Hover to see the before)

  • BYOMA PRODUCT REFRESH: JUNE 25

    After 3 years BYOMA needed a face lift to bring the product imagery up to par with the products they produce.

    I drove the new creative for this elevating the brands image through dynamic angles and contrasting lighting.

TAN-LUXE: Christmas Kits

Collection of skincare and tanning products, including bottles, dropper bottles, and boxes with the brand name TAN-LUXE, arranged on a neutral background.
A cylindrical container with a light beige background, decorated with small black, pink, and gold star and dot patterns, labeled 'TAN-LUXE TAILOR-MADE TANNING' and 'THE GLOW EDIT' at the bottom, indicating it contains a self-tanning product.
A bottle of Tan-Luxe The Face illuminating self-tan drops next to its decorative packaging box on a plain beige background.
Three skincare product containers from Tan-Luxe, with the largest container in the middle labeled "The Glow Edit" and two smaller containers on each side, one labeled "The Face" and the other "Super Glow," all with starry designs and black hanging loops, against a neutral background.
A bottle of Tan-Luxe Super Glow Hyaluronic Self-Tan Serum with its pink packaging box behind it, set against a plain cream background.
Skincare products including a cream bottle and a dropper bottle labeled 'Tan-Luxe', displayed in a decorative box with a celestial pattern, against a beige background.

NINETIES: Session shoot

Women boxing at a gym with three hanging punching bags, two women are throwing punches at one of the heavy bags.
A man working out in a gym, holding a black medicine ball, with hanging speed bags and punching bags in the background.
Woman in workout clothes holding a medicine ball at the gym with boxing gloves on the wall and a heavy punching bag in the background.
A person in a red shirt is practicing boxing with a brown leather punching ball hanging from the ceiling.
A woman exercising on a rowing machine at the gym, with another woman holding a kettlebell in the background.
A man doing push-ups on the floor with two women in boxing gloves in a gym, practicing boxing on their knees and elbows.
A woman lifting a dumbbell in a gym with orange punching bags hanging behind her. A man in a white shirt appears to be filming her with a phone.
A man holding boxing pads practicing punches in a gym with punching bags in the background.
Woman with a bun hairstyle, wearing a black tank top, lifting black dumbbells in a dark gym.
Man sitting on a rowing machine, smiling and exerting effort during a workout at the gym.

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